Business Development Strategist

Business Development Strategist

MWC Advertising has an immediate opening for a Business Development Strategist.  This is a remote position; candidates must reside in one of the following states: IL, IN, MI, MN, ND, SD, TN, WI.

This position is responsible for identifying opportunities to partner with companies that are in need of business and marketing strategy services and will develop a strategic advertising plan to include tactics necessary to reach and exceed goals.

Why consider joining our Business Development Team at MWC Advertising?  Here’s what we can offer you:

• Specialized digital solutions tailored to meet diverse lifestyle events and e-commerce needs.
• Access to sales opportunities across the country.
• Continuous professional development.
• Comprehensive resources and robust support systems designed to ensure your success and lucrative earnings.
• Platform to actualize inventive marketing concepts that drive meaningful results for your clients.
• Collaborative environment with like-minded, energetic individuals dedicated to creativity and teamwork.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Identifying opportunities in territory for marketing/advertising.
• Developing and nurturing relationships with key customer accounts.
• Generating leads through cold calling prospective clients or networking at conferences, trade shows, and events.
• Conduct educational seminars to potential clients and for larger scale clients.
• Keeping up with the latest industry developments, including market positioning of corporate competitors.
• Work with multiple departments (radio, programming, design, digital, print) to ensure an all encompassing campaign to help the client reach his/her business goals.
• Enter orders into our invoicing system as well as the workflow to ensure all campaigns are completed properly and timely.
• Create custom results reports to use in conjunction with results dashboard and have monthly meetings with clients to show goal achievement progress, review necessary changes, and make suggestions to optimize marketing campaigns.
• Build strong client relationships with clients, peers, market leadership, and any Marketing Consultant/Account Manager with which you work.
• Set digital marketing strategies using all necessary tools (e.g. website, targeted emails, social media, retargeting, SEM, etc.).

QUALIFICATIONS:

• Exhibit strong interpersonal skills, maturity and good judgment; demonstrate a positive can-do attitude and have effective communication skills with a diverse range of individuals.
• Ability to effectively present information and respond to questions from groups, co-workers, employees and upper management.
• Able to define and solve problems.
• Excellent communication skills, including the ability to present to individuals and groups, explain complex or technical information to non-technical people in simple terms and persuasively sell ideas.
• Relationship/customer-first mindset.
• Ability to lead and work with others respectfully and enthusiastically.
• Organizational and time management skills.
• Critical thinker with data-driven, analytical aptitude.

EDUCATION AND/OR EXPERIENCE:

• Bachelor’s Degree in Business Administration or Marketing, or equivalent in job experience.
• Working knowledge of marketing strategy: identifying target audiences, creating the right messaging, and utilizing the most efficient media to help clients reach their goals.
• Working knowledge (or the aptitude to learn quickly) of all forms of advertising media and when to utilize (radio/programmatic audio, TV/OTT/CTV, billboard placement, targeted display (geofencing, site, search retargeting), SEM, targeted email, and social media.

LICENSES:

• A valid Driver’s License issued to you from the State in which you are employed is required. This is a continuous requirement during employment with the Company.

We offer a competitive salary and bonus structure, a full benefits package and unlimited opportunity for the right individual.

If you are ready to join our award-winning team, send your cover letter and resume today via e-mail kristie.welle@mwcadvertising.com.

Midwest Communications is proud to be an equal opportunity employer by choice.